As AEON’s first members-only lounge in China, the project was developed with a focus on functionality and the user perspective; by thoroughly researching member needs, we aimed to satisfy diverse requirements regarding both design and service.

The design incorporates unique local cultural motifs—such as the wooden architecture of Baishui Village, the flowing curves of waterfalls, and the textured skin of Zengcheng’s famous lychees—to create a space that reflects the charm of the region.

The lounge comprises four distinct zones: a salon for women hosting seminars and social events; a learning area for parents and children that balances safety with a playful atmosphere; a “business tea room” for meetings that ensures privacy; and a casual café corner for relaxing between shopping trips.
By integrating local culture into the spatial design, we have created a warm, inviting environment that captures the unique character of Zengcheng, thereby embodying our “Customer First” service philosophy.